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In McKinsey's experience with more than 500 pricing studies over the past two years, committed leadership on pricing strategy improves a company's operating profit margin by between 2% and 12.3%, often doubling historic profit margins.
To put this in perspective, a 5% improvement in returns on sales frm improved pricing creates $1.5 billion of additional value over five years for an average S&P 500 company.
-McKinsey & Company
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