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McKinsey Quarterly (Nov 2003)
 The Guardian
(Nov 2003)
Market Briefing-II
(Oct 2003)
Market Briefing-I
(Oct 2003)
Market Briefing-II
(Sept 2003)
Market Briefing-I
(Sept 2003)
McKinsey Quarterly
Economist
Hospitality.net
PC Forum 2003

SARS reduced fares to Hong Kong
 


Fare prices fell in April 2003 reflecting the main outbreak of SARS but then went on to make a full recovery.

- In January fares to Hong Kong cost £401.  This increased to £532 in March but then fell by 60%
  to £311 in April.  This coincides with the most reported cases of SARS in Hong Kong.  The
 
following month prices rose again to reach £614 in June almost double the April fare.

Methodology - Gulf war 9/11
- For the purpose of this analysis, the data was taken from the Electrobug Fare Index output, 
  flights were tracked over a eight month period from January to August of this year.  The flights
  chosen were based on a seven-night stay, booked thirty two days in advance.  The figures are
  based on return flights and exclude tax.  Discounters were not included in the analysis.

Gulf War data was recorded on

20/01/2003

17/06/2003

18/03/2003 

11/08/2003


Methodology - SARS
Data was collected on six occasions for the period of January to June 2003.The flights chosen were based on a seven night stay, booked thirty two days in advance.  The figures are based on return flights and exclude tax.

SARS data was recorded on

20/01/2003
18/02/2003
18/03/2003 

21/04/2003
20/05/2003
17/06/2003







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