|
Electrobug's mission is to be the leading source of real-time, online pricing
intelligence - providing a transparent view of the marketplace for making
strategic and tactical pricing decisions. In the travel (air,
car rental) and retail
(groceries, technology, media products) sectors, Electrobug provides the data
retrieval, data matching, reports and production facilities to outsource most
of the pricing data collection needs of our clients. By providing a seamless
integration to your pricing and corporate intelligence processes, Electrobug
provides fast, easy and up-to-date market intelligence to enable you to make
intelligent real-time pricing decisions.
The Challenge
Consumer-facing companies offering products and/or services are increasingly
being forced to compete on price. Margins are being squeezed in a number of
industries, the prospect of deflation looms, and as a result the price change
cycle is getting shorter. This, in turn, fuels an intense demand for updates on
competitor pricing and ranging data.
The need for pricing and ranging data has traditionally been served by large
market research companies and third party databases (e.g. AC Nielsen, Sabre).
However, with the advent of the Internet, the landscape has changed, as many
organisations are putting their full price file online and are interested in
gaining access to competitors' data more frequently, with higher levels of
comprehensiveness, accuracy, and freshness. In short, companies have
traditionally operated off of a charcoal sketch of the marketplace. They now
want a photograph-and we have developed the camera.
Your Source for Online Pricing Intelligence
Electrobug has been servicing the online data acquisition needs for the retail
and travel industries for over three years - providing efficient, up-to-date
product and pricing information on over hundreds of thousands of products
though our innovative web interface. Electrobug has the customer track record
and in-depth expertise to provide you with the data you need.
Cost-Effective Data Retrieval
Rather than having an internal team of analysts surfing the Internet for prices
on your products, Electrobug handles all of the real-time data acquisition of
your competitors in the travel and retail industries. Our sophisticated web
crawling technology provides up-to-date pricing information from your
competitors, matched to your product list. We thus provide quick and easy data
acquisition of product and pricing information with the ability to search the
original web pages to allow for reference long after the crawling has been
completed. We also give you the option to do the data retrieval yourself
through our Web Tools interface.
Reliable Market Research
In today's world of constantly changing data and positioning, you need a
reliable source of information for making your pricing decisions. Reading
glossy sheets on the morning after a sale has reached the press does not give
you timely information to make the appropriate price response before your
customers make their purchasing decision. Electrobug is there, scanning your
competitors websites and creating an up-to-date database of pricing information
with our state-of-the-art technology to acquire the data you need. To ensure
the accuracy of our information, Electrobug's Production Team maintains strict
quality checks on the pricing information passed to you.
Easy Integration and Customisation
Rather than being forced into receiving reports which require post-processing, Electrobug's Production Team develop reports that integrate with your analysis tool and team's workflow. Our customers have a range of systems for pricing decision support, so Electrobug offers flexible data delivery mechanisms including our innovative browser-based Web Tools interface and our customisable XML interface web-service system.
We abide by the "SCIP
Code Of Ethics"
|
