You are a carrier - you are concerned about revenue and yield management. You are up nights wondering about capacity, route-pairs, and how your competitors are pricing. The growth in on-line options has created a revolution in buyer behaviour. Low cost airlines are taking advantage of this low-friction behaviour and leveraging the benefits of demand management. You, as the pricing and revenue manager, see your customers using the Internet in ways that make your job more reactive than proactive. You no doubt already pay a great deal attention to pricing. So how do you ensure that the prices you offer to your customers are in line with the competition? With your competitor a simple click away, your price awareness can make the difference between being a market leader or a follower.

The challenge is in order to make these decisions, competitor prices need to be retrieved in a standardised format, matched to the products (e.g. route-pairs, room types), and then fed   into a report, often resulting in impartial and dated competitor information. Traditionally, many travel agents have addressed this either informally or with a dedicated in-house staff, which often have been sufficient initially. However, with more complex pricing models based on inventory, increasing price transparency and competition, these simple solutions often lead to unsatisfactory results.

Electrobug's offerings assist you and your team get a competitive edge by providing faster, higher quality and cost-effective price comparison information. More importantly, where pricing comparisons are not always as easy as they seem (e.g. where small differences in routes and schedules are accounted for), our solutions intelligently combine technology with human judgement to ensure you receive superior information.

Start early! To outmanoeuvre your competitors, any morning of your choosing, you and your colleagues receive an Electrobug Fare Index email with your choice of route-pairs with all details included (plane type, promotions, etc.), competitor prices, and the lowest price per route-pair. The Electrobug Fare Index also provides variance metrics of your choosing.

You have control over which web sites and "products" are included in the Electrobug Fare Index. Electrobug can also incorporate other agency-based feeds for even more robust and compelling results.

The Electrobug Fare Index can be provided at whatever frequency is desired to suit your team's needs and can be delivered in a customised, easy to use format. For example, Electrobug can provide:

Electrobug provides you with a number of options to provide access to our data to all of your internal constituents.. You can have all of your team members receive the Electrobug Fare Index in their inbox - or we can provide secure access to our WebTools interface, enabling your whole organisation to access the data online. The Web Tools interface also provides you and your team with direct, hands-on access to your data - allowing them to cut and data as they wish.

What if you need to realign pricing quickly according to pre-specified rules? To this need, Electrobug offers the Price Alert service, which indicates key variances in your competitor prices vs. yours. This email-based system alerts your trading managers about competitor activity in your most important categories, and is based around thresholds and performance metrics that you specify. Metrics like biggest movers and shakers, biggest price differences, and recommended price changes are all available. Price Alerts can be sent on a daily or weekly basis, depending on your need.

Price Alerts were created to help you formulate automated business processes that virtually guarantee you will remain price competitive in today's volatile market.