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Electrobug was founded in April 2000 by former executives from
Kingfisher plc,
Dixons Stores Group and
Asda. Faced with the difficulty of finding an accurate way to establish an online pricing strategy, the founders conceived Electrobug to create a feasible online competitor price checking service leveraging the established protocol of web crawling and heuristic matching technology.
After acquiring anchor customers like
Sainsbury's and
Tesco with the flagship Price Index competitor-price checking service,
Electrobug developed additional services such as Web Tools and Price Alerts to
address many of the issues the typical pricing manager faces. In addition,
Electrobug has focused on integration-free delivery of services - both data
collection and data delivery requires no integration efforts on the part of our
clients.
Electrobug's growth has been explosive - expanding from the retail
technology sector into groceries and FMCG products then media products (books,
music, video). Most recently, Electrobug has expanded its remit into the travel
sector (air, cars, etc.) securing such clients as
easyJet and
lastminute.com.
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