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For
Retailers |
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Client Speak |
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Electrobug provide a reliable, efficient and accurate service. A friendly team
who value their customer.
Dino Di Cesare, Pricing ManagerJ
Sainsbury's plc |
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The Electrobug team proactively generates improvements to our service whenever
they discover our need.
Neil Smith, Senior Finance ManagerBoots
the Chemist
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Retail is detail, as the saying goes. At Electrobug, we use our deep understanding of the evolving retail market-space and our proprietary tools to enable pricing specialists to track competitor offers online and assist their pricing decisions.
To ensure our clients are comparing like-for-like, Electrobug solutions succeed by marrying state-of-the-art matching technology with human intelligence.
While we work across all retail sectors, we deliver significant value across key retail areas which are margin sensitive and have rapidly changing prices, such as: |
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In order to thrive in the highly competitive and rapidly expanding retail marketplace, your competitive edge often depends on making sure your prices are in line with the market. As more of your competitors start to open or access online channels and your customers are easily able to comparison shop for similar products, your pricing decisions become more and more competitor-lead than margin-lead.In order to turn fickle browsers into regular buyers, access to high quality competitor prices are increasingly crucial to success whether you: |
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Use a specific "price index" or "price position" relative to your competitors |
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Use complex pricing rules via internal macros |
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Apply algorithms to optimise your pricing, or |
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Informally and rapidly want to know where you stand in the market. |
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The challenge is in order to make these decisions, competitor prices need to be
retrieved in a standard format,
matched to your product line, and then
fed into a report, often resulting in impartial, timely and
accurate competitor information. Traditionally, many retailers have done this
in-house, which initially may have sufficed. But with greater product
complexity and increasing price transparency and competition, an in-house
solution often leads to unsatisfactory, limited and incomplete results. |
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Electrobug Price Index |
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Start early! To outmanoeuvre your competitors, on any morning of your choosing, you and your colleagues receive an Electrobug Price Index email with your prices, your competitor's prices and the lowest price in the market, categories, and competitor set you select. With additional effort, the Electrobug Price Index can also match your prices against the market-weighted average. So you can create a robust market index you can use throughout your organisation. Electrobug can even incorporate other third-party agency-based feeds for even more robust and compelling results.
The Electrobug Price Index can be provided at whatever frequency is desired to suit your team's needs, and can be delivered in a customised, easy to use format. For example, Electrobug can provide: |
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strategic reports to provide high quality management information for your executives |
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accurate tactical reports for trading managers |
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up-to-date marketing feeds to substantiate your low price guarantee view sample |
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Electrobug Web Tools |
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Electrobug provides you
with a number of options to provide access to our data to all of
your internal constituents. You can have all of your team members
receive the Electrobug Price Index in their inbox - or we can provide secure
access to our WebTools interface, enabling your whole organisation to
access the data online. The Web Tools interface also provides you and
your team with direct, hands-on access to your data - allowing them to
cut and data as they wish.
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Electrobug Price Alerts |
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What if you need to realign pricing quickly according to pre-specified rules? To this need, Electrobug offers the Price Alert service, which indicates key variances in your competitor prices vs. yours. This email-based system alerts your trading managers about competitor activity in your most important categories, and is based around thresholds and performance metrics that you specify. Metrics like biggest movers and shakers, biggest price differences, and recommended price changes are all available. Price Alerts can be sent on a daily or weekly basis, depending on your need.
Price Alerts were created to help you formulate automated business processes that virtually guarantee you will remain price competitive in today's volatile market. |
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Request a Quote |
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Interested in our solutions? Request a Quote! |
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Code Of Ethics"
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